PrimalPurr™ Immune & Eye Support Chews
Even the Fussiest Cats love it Eyes open, clear, and healthy-looking again Keeps your ...
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Science-backed supplements for happier, healthier cats.
Immune & Eye Support Chews
An essential daily taurine powder for cats, supporting heart function, vision, immune health and everyday wellbeing.
- Essential daily taurine support
- Supports heart and eye health
- Mixes easily into wet or dry food
- Tasty natural chicken flavour
- No fillers or artificial additives
Our 60 Day Results Guarantee
Try PurrZen products completely risk-free for 60 days. Give your cat time to experience the benefits, and see how they get on with it.
If you don’t notice an improvement, or you’re not happy for any reason, just contact us within 60 days and we’ll give you a full refund.
- Risk-Free Trial
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Excellent
3,747+ reviews
3,747+ reviewsLoved By 67,000+ Cat Parents
Read what other cat owners like you are saying...
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Noticed a huge difference
Can see a remarkable difference in how my cat is acting. , he has much more energy, His coat is fluffier, he is playing like a kitten and I think it's all due to your product.
Mike Nichols
Jun 18, 2026
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Excellent product
My 3 cats are crazy for this Taurine powder. I mix with warm water and give each their own bowl. By day 3 they’re already waiting for their daily treat.
Judy Mitchell
Jun 8, 2026
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I like the product very much!!
I like the product very much. Since I have been using it my ginger cat no longer eats until he gets sick. I feed him and my ragdoll cat one scoop every morning mixed in very well with their wet cat food.
Vicki Shacklock
May 17, 2026
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My heart is overwhelmed
My heart is overwhelmed. Since I started placing PurrVita Taurine In my cat’s food he has not hacked one time. I’m so excited for him.
Bobby Adkins
Jun 15, 2026
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I have 8 cats
I have 8 cats, ranging from 8 months to 12 years. As time progressed, they were more agile and climbing more with higher up furniture. Wow. It's been a while for them to want to jump to heights. Thanks for this product.
Donna Pierce
May 16, 2026
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My cats love the powder...
They eat more of the food becuase the taurine is in there. It's too soon to know if they will never have their little heart spasms, but I'm glad I'm investing in them.
Autumn Hickman
May 8, 2026
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Happy cats
My cats eat more and play more. My 18 yr old Raggdoll acts like a kitten. I gifted a jar to my cat neighbors. They say their 2 kittens like it too. Best investment I ever made. Thank you for making a pure product.
Alexis
May 7, 2026
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Cats doing better
Cats seem to be doing better. One has quit throwing up. The other stays to himself but also seems to be doing better. Been about a month. We will see.
Richard Blackston
May 5, 2026
Frequently Asked Questions
Got questions? We've got answers!
What is PureTaurine+?
What is PureTaurine+?
PureTaurine+ is a clean daily taurine powder made to support your cat’s overall wellbeing. It contains high-quality taurine, plus added CoQ10 and L-Carnitine for extra daily support.
Taurine is essential for cats and must come from their diet. PureTaurine+ makes it easy to top up their intake — just sprinkle the tasty chicken-flavored powder onto their food each day.
How do I give it to my cat?
How do I give it to my cat?
Simply mix the recommended dose into your cat's wet food or sprinkle it on top of dry food. The fine powder blends in easily and most cats won't even notice it.
Will my fussy cat eat it?
Will my fussy cat eat it?
Most cats accept PureTaurine+ really well — even picky eaters. In a 250-cat palatability trial, the formula had a 94% acceptance rate, helped by its natural chicken flavor and easy-to-mix powder texture.
If your cat is fussy or refuses it at first, we recommend starting with a half dose for 3–7 days, then building up to the full serving.
Iif your cat still won’t take it, you’re covered by our 60-day money-back guarantee.
Is it safe for all cats?
Is it safe for all cats?
Yes! PureTaurine+ is safe for cats of all ages and breeds. It's made with pure taurine with no additives, preservatives, or artificial ingredients. Always consult your vet if your cat has specific health conditions.
How long until I see results?
How long until I see results?
Most cat owners notice improvements in energy and coat quality within 2-4 weeks of daily use. For heart and vision benefits, consistent use over 6-8 weeks is recommended.
Why is the powder not white?
Why is the powder not white?
PureTaurine+ isn’t pure white because it contains more than just taurine. The added CoQ10, L-Carnitine, and Vitamin E naturally give the powder a light tan color.
This is completely normal and safe. It does not affect the quality, freshness, or effectiveness of the product — it’s simply the natural color of the enhanced formula.
Do you offer a money-back guarantee?
Do you offer a money-back guarantee?
Yes. Every order is backed by our 60-day money-back guarantee. Try PurrZen products risk-free, and if you’re not happy with your cat’s results, we’ll give you a full refund.
Are your products third-party tested?
Are your products third-party tested?
Yes. Our supplements are made to high quality standards and third-party tested to help ensure safety, purity, and consistency.
Why did PurrVita become PurrZen?
Why did PurrVita become PurrZen?
PurrVita has officially rebranded to PurrZen. It’s the same mission and trusted product quality, now with a cleaner new look.
To avoid old or counterfeit packaging, only purchase from our official website.
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